PeopleStage Channels

PeopleStage uses Channel definitions to determine the use of different delivery mechanisms.

Apteco integrates with Facebook to reduce the separation between direct and social marketing activities and data.

You can:

  • Publish Direct Posts

  • Publish Adverts

  • Upload a custom Audience

To use Facebook with PeopleStage, you must set up a channel that defines the settings and parameters and any fields that are required.

Direct Posts Channel

To configure a Facebook Direct Post Channel perform the following:

  1. Open PeopleStage, select File > Administration > Channel Editor.

  2. Click Add Facebook Channel.

  3. Enter a descriptive Channel Name.

  4. Click on the Output Settings tab.

    Compulsory fields for this channel:

    Row Item Description
    Username The Username in FastStats that uses this channel to publish tweets
    Get Page details from the Social Audience *Optional but recommended - When selected it uses the Campaign's Social Audience settings for the next two items
    *Page Facebook page name, this is also be the name of the Social Audience in PeopleStage. New posts are created and published to this Page
    *App Facebook App name
    Email: Variable Name N/A
    Email: Variable Description Override N/A
    Mobile Number: Variable Name N/A
    Mobile Number: Variable Description Override N/A
    Facebook Uid: Variable Name N/A
    Facebook Uid: Variable Description Override N/A
    Add Communication Key N/A
    Output Type: Facebook post type, use the value Direct Post.
    Response File Key Type: This defines the Key field to match when gathering responses. Currently, FastStats supports Facebook UId only.

    Note: Please ensure the spelling of App and Page are exactly the same as your configuration in FastStats and the Facebook Page/App. Incorrect spelling causes the publish to fail.

Adverts Channel

Note: Publish Adverts: activate predefined Ad sets/Ads or retrigger existing Ad sets/Ads and upload a custom audience.

PeopleStage automatically finds a list of pre-defined Ad sets/Ads; create/upload a Custom Audience (with an option of targeting include/exclude/only Lookalikes) to Facebook Ads account, add this custom audience to the selected Ad sets and activate the Ad sets/Ad.

You can activate a predefined Facebook Ad set/Ad of any Facebook Ads Campaign Objective, which are current, using the PeopleStage Adverts Channel.

The response gathering, the objectives FastStats currently supports are Advert Campaigns, Page Post Engagement, Page Likes and Link Clicks.

To configure a Facebook Adverts Channel perform the following:

  1. Open PeopleStage, select File > Administration > Channel Editor.

  2. Click Add Facebook Channel.

  3. Enter a descriptive Channel Name channel.

  4. Click on the Output Settings tab.

Compulsory fields for this channel

Row item Description
Username The Username in FastStats who generated the token
App Facebook App name, this is either Apteco (if using Apteco’s Facebook App) or your own Facebook App name.
Account Facebook Ad Account Name, this is the name of the Facebook Ad Account, exactly as it appears in Facebook Business Settings Ad Accounts
Email: Variable Name Email variable in the FastStats system that is used for Facebook to match against for the Ads
Email: Variable Description Override N/A
Mobile Number: Variable Name N/A
Mobile Number: Variable Description Override N/A
Facebook Uid: Variable Name N/A
Facebook Uid: Variable Description Override N/A
Upload but don’t advertise Check if audience to be uploaded to Facebook but not associated with an Ad set
Add Communication Key N/A
Output Type: Facebook post type, use the value Advert
Audience Type: Select if you want the Audience to be a new Dated Audience, to Overwrite and existing Audience or to Append to an existing Audience
Exclude Audience Type: Select if you want the Exclude Audience to be a new Dated Audience, to Overwrite and existing Audience or to Append to an existing Audience
Response File Key Type: This defines the Key field to match when gathering responses. Currently, FastStats supports Facebook UId only.

Note: Please ensure the spelling of App and Page are exactly the same as your configuration in FastStats and the Facebook Page/App. Incorrect spelling causes the publish to fail.

We‘ve added Social functionality to the PeopleStage Library. Due to this change, you may find that your Social Channels are not visible in the library.

If you have updated an existing system using the FastStats Configurator, then there is a manual step that you need to perform. This process can only be performed by a user with Admin permissions.

To manually adjust Diagram Settings:

  1. Open PeopleStage and select File > Administration > Diagram Settings Editor.

  2. Select the Table Definitions tab.

  3. On the Table Definitions tab, ensure that the Campaignable check-box is selected for the Social Channels.