Dotdigital SMS integration options with Q2 2025

With Q2 2025 installed, you can integrate with Dotdigital SMS using two different approaches. Your choice depends on how you want to handle opt-outs and responses.

  • Broadcast templates: Use this option when you want dotdigital to manage SMS templates and handle opt-outs automatically.

  • PeopleStage SMS templates: Use this option for contractual SMS messages where you need full control over responses and link management.

Message content type options

The Message Content Type setting in the channel editor determines how opt-outs are processed and what features are available.

Broadcast templates

Use broadcast templates for promotional SMS campaigns where you want Dotdigital to manage compliance and opt-out handling.

Key features:

  • SMS templates are created and managed in dotdigital rather than PeopleStage

  • Dotdigital automatically handles opt-outs and STOP replies

  • SMS responses are not available in PeopleStage

  • Link shortening is not supported

PeopleStage SMS templates

Use PeopleStage SMS templates for transactional messages or when you need to capture and process SMS responses.

Key features:

  • SMS templates are created in PeopleStage using the Creative Template Editor

  • Opt-outs are not automatically handled - you must manage these separately

  • SMS responses are available in PeopleStage

  • Link shortening is supported

Note: If you use PeopleStage SMS templates, ensure that you have processes in place to manage opt-outs and STOP replies separately within your system or Dotdigital account.

Getting SMS responses

To receive SMS responses when using PeopleStage SMS templates:

  1. Configure a webhook in your Dotdigital account.

  2. Set up response handling in PeopleStage.

  3. Ensure your Message Content Type is set to PeopleStage SMS Template.

Important: SMS responses are only available when using the PeopleStage SMS message type. Broadcast templates don't support response collection.