# Integration

This section covers all Apteco integration documentation: from email service providers and SMS to CRM platforms and developer tools.

## Apteco Email

Apteco Email is a key feature of Apteco Orbit's end-to-end campaigning capabilities. You no longer need an external ESP. Create engaging emails effortlessly using the drag-and-drop email builder, add them to campaign journeys, and preview messages before sending, all within Apteco Orbit.

For more details see [Apteco Email](<https://help.apteco.com/en/orbit/campaigns/apteco-email/index.md>).

If you would still like to use an external ESP, see the [Email](<https://help.apteco.com/en/admin/integration/email/index.md>) section below.

## Choosing an external provider for email and SMS campaigning

For email and SMS campaigning, Apteco provides a wide range of choice and flexibility. This lets you choose a digital provider with the best solution for your business.

The following table shows the level of integration offered by each digital provider. **Response By** abbreviations: CK = Communication Key, U = Unique Reference Number (URN), E = Email Address, S = SMS Number.

| Digital Provider | Email | SMS | User / Pre-defined | List Upload | Upload and Auto Broadcast | Scheduled Response | Response By (CK/U/E/S) | Tracked Response | FTP Site Required |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| [Acoustic](<https://help.apteco.com/en/admin/integration/email/acoustic/index.md>) | ✅ |  | User | ✅ | ✅ | ✅ | ✅/✅/✅/ | ✅ | Provider's |
| [Actito](<https://help.apteco.com/en/admin/integration/email/actito/index.md>) | ✅ | ✅ | Pre | ✅ | ✅ |  | /✅/✅ | ✅ |  |
| [Adestra](<https://help.apteco.com/en/admin/integration/email/adestra/index.md>) | ✅ |  | Pre | ✅ | ✅ | ✅ | ✅/✅/✅/ | ✅ | Own, Provider's |
| [Campaigner](<https://help.apteco.com/en/admin/integration/email/campaigner/index.md>) | ✅ |  | User | ✅ | ✅ | ✅ | /✅/ | ✅ | Provider's |
| [Cheetah Digital](<https://help.apteco.com/en/admin/integration/email/cheetah-digital/index.md>) | ✅ |  | Pre | ✅ | ✅ |  | /✅/ |  | Own |
| [CleverReach](<https://help.apteco.com/en/admin/integration/email/cleverreach/index.md>) | ✅ |  | User | ✅ | ✅ | ✅ | ✅/✅/✅/ | ✅ | Provider's |
| [Display Block](<https://help.apteco.com/en/admin/integration/email/display-block/index.md>) | ✅ |  | Pre | ✅ | ✅ | ✅ | /✅/ | ✅ |  |
| [Dotdigital](<https://help.apteco.com/en/admin/integration/email/dotdigital/index.md>) | ✅ | ✅ | Pre | ✅ | ✅ | ✅ | /✅/✅ | ✅ |  |
| [Dynmark](<https://help.apteco.com/en/admin/integration/sms/dynmark/index.md>) |  | ✅ | Pre |  | ✅ |  | /✅ | ✅ |  |
| [Elaine](<https://help.apteco.com/en/admin/integration/email/elaine/index.md>) | ✅ |  | User | ✅ | ✅ |  | ✅/✅/✅/ |  |  |
| [Emarsys](<https://help.apteco.com/en/admin/integration/email/emarsys/index.md>) | ✅ |  | User | ✅ | ✅ | ✅ | ✅/✅/✅/ |  | Provider's |
| [Generic FTP](<https://help.apteco.com/en/admin/integration/email/generic-ftp/index.md>) | ✅ | ✅ | Pre |  |  |  | ✅/✅/✅/✅ | ✅ |  |
| [Instiller](<https://help.apteco.com/en/admin/integration/email/instiller/index.md>) | ✅ |  | Pre | ✅ | ✅ | ✅ | /✅/✅ | ✅ |  |
| [MailingWork](<https://help.apteco.com/en/admin/integration/email/mailingwork/index.md>) | ✅ |  | User | ✅ | ✅ |  | ✅/✅/✅/ |  |  |
| [Mapp](<https://help.apteco.com/en/admin/integration/email/mapp/index.md>) | ✅ |  | Pre | ✅ | ✅ | ✅ | ✅/✅/✅/ | ✅ | Own |
| [Maxemail](<https://help.apteco.com/en/admin/integration/email/maxemail/index.md>) | ✅ | ✅ | Pre | ✅ |  |  | /✅ | ✅ | Provider's |
| [Optimizely](<https://help.apteco.com/en/admin/integration/email/optimizely/index.md>) | ✅ | ✅ | Pre | ✅ | ✅ | ✅ | ✅/✅/✅/✅ | ✅ |  |
| [Pure360](<https://help.apteco.com/en/admin/integration/email/pure360/index.md>) | ✅ | ✅ | User | ✅ | ✅ | ✅ | ✅/✅/✅/✅ | ✅ |  |
| [SailThru](<https://help.apteco.com/en/admin/integration/email/sailthru/index.md>) | ✅ |  | User | ✅ | ✅ | ✅ | /✅/ | ✅ |  |
| [Salesforce](<https://help.apteco.com/en/admin/integration/email/salesforce-email/index.md>) | ✅ |  | User | ✅ | ✅ | ✅ | /✅/✅ | ✅ | Provider's |
| [SparkPost](<https://help.apteco.com/en/admin/integration/email/sparkpost/index.md>) | ✅ |  | User | ✅ | ✅ | ✅ | ✅/✅/✅/ | ✅ |  |

> [!NOTE]
>
> Salesforce with Data Extensions requires extra processing to return the Communication Key, which increases the run times of the Response Gatherer.

> [!NOTE]
>
> You can also send Trustpilot Service Review and Product Review invitations from Orbit, and gather the responses with the FastStats Email Response Gatherer. See [Trustpilot](<https://help.apteco.com/en/orbit/campaigns/channels/trustpilot/index.md>).

**Media**: the media that the digital provider broadcasts.

**Data Fields**:

- **User-defined**: you can select variables at run time and create a personalised output based on specific requirements.
- **Pre-defined**: an administrator defines the output and structures it to match the required field layout of the Digital Integrator's subscriber database.

**Upload**:

- **List Upload**: identifies whether you can upload a list to the provider for further processing.
- **Upload and Auto Broadcast**: identifies whether you can upload a list and automatically broadcast to a pre-defined message.

**Download**:

- **Scheduled Response**: identifies whether the provider can collect responses (opens, clicks, etc.) on a scheduled basis.
- **Response By**: lets you analyse email responses by Communication Key (CK), URN (U), Email Address (E), or SMS Number (S).
- **Tracked Response**: identifies whether you can track and link individual responses to a particular broadcast.

**FTP Site Required**: identifies whether uploading or downloading needs an FTP site, either the provider's own or yours.

## Supported channels

Apteco software supports integrations across:

- Email broadcasting
- SMS messaging
- WhatsApp
- Social media platforms
- CRM systems
- Mobile push notifications
- Customer review platforms
- Programming languages

## Apteco Orbit and PeopleStage

- **Apteco Orbit**: single-stage campaigning within a web-based application, enriched with analytics. Define, schedule, and report on campaign journeys while integrating with email service providers and file/FTP output.
- **Apteco PeopleStage**: robust multi-channel campaigning capabilities across all supported integrations. Build, manage, and automate powerful campaign journeys across all your channels.

For product-specific documentation, see the [Orbit](<https://help.apteco.com/en/orbit/integrations/introduction-to-integrations/index.md>) or [PeopleStage](<https://help.apteco.com/en/peoplestage/integrations/index.md>) help.