# PeopleStage channels

PeopleStage uses channel definitions to determine the use of different delivery mechanisms. Apteco integrates with Facebook to reduce the separation between direct and social marketing activities.

To configure a Facebook channel, open PeopleStage and select **File** \> **Administration** \> **Channel Editor**, then select **Add Facebook Channel**.

For more information on the Channel Editor, see the [PeopleStage Channel Editor](<https://help.apteco.com/en/peoplestage/getting-started/user-interface/menu-items/channel-editor/index.md>) documentation.

> [!NOTE]
>
> If you have updated an existing system via the FastStats Configurator, Social Channels may not be visible in the PeopleStage Library. A user with Admin permissions must select the **Table Definitions** tab, then select the **Campaignable** check-box for Social Channels.

## Direct Posts channel

The Direct Posts channel publishes posts directly to a Facebook Page.

To configure the channel, enter a descriptive **Channel Name** and complete the required fields:

| Field | Description |
| --- | --- |
| Username | The FastStats username that uses this channel to publish posts |
| \*Page | Facebook Page name (also used as the Social Audience name in PeopleStage). PeopleStage publishes new posts to this Page |
| \*App | Facebook App name |
| Output Type | Set to `Direct Post` |
| Response File Key Type | Defines the key field for response matching. FastStats supports Facebook UID only |

> [!NOTE]
>
> The spelling of App and Page must exactly match the corresponding names in FastStats and the Facebook Page/App. Incorrect spelling causes publishing to fail.

## Direct Adverts channel

The Direct Adverts channel creates an unpublished post on a Page and uses it to build an adcreative for an advert.

| Field | Description |
| --- | --- |
| Username | The FastStats user who publishes adverts via this channel |
| Page | The Page that receives visitors. PeopleStage creates an unpublished post here, uses it as an adcreative, and creates an advert from it |
| App | Facebook App name |
| Output Type | Set to `Direct Advert` |
| Audience Type | How PeopleStage handles the uploaded audience: |
| \- Append | Appended to a named custom audience if it exists; otherwise PeopleStage creates a new one |
| \- Overwrite | Overwrites the named custom audience if it exists; otherwise PeopleStage creates a new one |
| \- Dated Audience | Creates a new audience with the system date appended to the name (e.g. `UKAudience_20150401`) |
| \- Overwrite Advert | Archives the existing advert and creates a new one with the same name |
| \- Dated Advert | Creates a new advert with a dated name |
| Response File Key Type | FastStats supports Facebook UID only |

## Adverts channel (Facebook Ads)

The Adverts channel activates pre-defined Ad Sets/Ads from any Facebook Ads Campaign Objective, or retriggers existing Ad Sets/Ads. It also uploads a custom audience.

For response gathering, the campaign objectives FastStats currently supports are Advert Campaigns, Page Post Engagement, Page Likes, and Link Clicks.

| Field | Description |
| --- | --- |
| Username | The FastStats user who publishes adverts via this channel |
| App | Facebook App name (either Apteco or your own App name) |
| Email: Variable Name | The FastStats email variable used for Facebook audience matching |
| Upload but don't advertise | Check to upload an audience to Facebook without associating it with an Ad Set |
| Output Type | Set to `Advert` |
| Audience Type | Dated Audience, Overwrite, or Append |
| Response File Key Type | FastStats supports Facebook UID only |