# Social media

Apteco integrates with social media platforms to enable direct and social marketing activities from PeopleStage campaigns.

> [!NOTE]
>
> Social media platforms evolve and require time to set up and maintain. Apteco continuously updates its integrations with Facebook, Twitter/X, LinkedIn, and Google Ads so they continue to work seamlessly.

## Supported platforms

- [Facebook](<https://help.apteco.com/en/admin/integration/social/facebook/index.md>): Direct Posts, Direct Adverts, and Facebook Ads channels via PeopleStage
- [Twitter / X](<https://help.apteco.com/en/admin/integration/social/twitter/index.md>): Direct Tweets and Twitter Ads channels via PeopleStage
- [LinkedIn](<https://help.apteco.com/en/admin/integration/social/linkedin/index.md>): FastStats roles configuration for LinkedIn channels

## Common requirements

All social media integrations require:

- A pre-existing FastStats system with PeopleStage
- A Social database (shared across all social integrations)
- The relevant platform's Response Gatherer component

If you haven't created a Social database yet, follow the instructions in the [Facebook prerequisites](<https://help.apteco.com/en/admin/integration/social/facebook/#prerequisites>) or [Twitter prerequisites](<https://help.apteco.com/en/admin/integration/social/twitter/#prerequisites>) section. The process is identical for both platforms.