# PeopleStage channels

PeopleStage uses channel definitions to determine the use of different delivery mechanisms.

To configure a Twitter channel, open PeopleStage and select **File** \> **Administration** \> **Channel Editor**, then select **Add Twitter Channel**.

> [!NOTE]
>
> If you have updated an existing system via the FastStats Configurator, Social Channels may not be visible in the PeopleStage Library. A user with Admin permissions must select the **Table Definitions** tab, then select the **Campaignable** check-box for Social Channels.

## Direct Tweets channel

The Direct Tweets channel publishes tweets directly to a Twitter Handle.

Select the **Output Settings** tab:

Enter a descriptive **Channel Name** and complete the required fields:

| Field | Description |
| --- | --- |
| Username | The FastStats username that uses this channel to publish tweets |
| \*Handle | Twitter Handle name (also used as the Social Audience name in PeopleStage). PeopleStage publishes new tweets to this Handle |
| \*App | Twitter App name |
| Twitter UID: Variable Name | The FastStats variable holding Twitter UIDs |
| Output Type | Set to `Direct Tweet` |
| Response File Key Type | Defines the key field for response matching. FastStats supports Twitter UID only |

> [!NOTE]
>
> The spelling of App and Handle must exactly match the corresponding names in FastStats and the Twitter Handle/App. Incorrect spelling causes publishing to fail.

## Adverts channel

The Adverts channel activates pre-defined Ad Groups/Ads or retriggers existing ones, and uploads a custom audience.

Select **Add Twitter Channel**, then select the **Output Settings** tab:

Enter a descriptive **Channel Name** and complete the required fields:

| Field | Description |
| --- | --- |
| Username | The FastStats user who generated the token |
| Handle | Twitter Handle name: must have access to the Twitter Ads account |
| App | Twitter App name (either Apteco or your own App name) |
| Account | Twitter Ads account name, exactly as it appears in Twitter Ads |
| Email: Variable Name | The FastStats email variable used for Twitter audience matching |
| Output Type | Set to `Advert` |
| Audience Type | Dated Audience, Overwrite, or Append |
| Response File Key Type | FastStats supports Twitter UID only |

## Preparing a Twitter Ads account

In the [Twitter Ads Manager](<https://business.twitter.com/en/advertising.html>), make sure you've set up payment details. You need at least one campaign, Ad Group, and Ad configured before using the Adverts channel.