# Fixed time report

## Time report

Having created and added your segment selections, and defined your Fixed Time Reporting Points, you can run the Time Report.

1. Click on the **Time Report** tab and then click the **Build** button

   This will produce a cube that displays the number of customers in each segment for each of the reporting points.
2. Click on the **Chart** tab on the right hand side of the window to view the movement of numbers graphically.

The graph above shows all 4 segments have an upward trend in 2018, but in 2019 this is replaced by a downward trend, apart from the LFLV which continues upward (not a great trend!).

Segment **5 - No Bookings** is not visible in the Time Report or Chart display. Often this segment can be a large number and, as such, impacts the chart visualisation. When the segment Query Type is defined as either 'Not a Customer' or 'Never a Customer', by default it is excluded from the report and visualisation.

> [!NOTE]
>
> If you wish to include non-customers, go to Segment Settings and select the option to Show non-customers in time report.

However, to see the migration between periods more closely, we should include the segment that defines **no bookings** have been made. We need to do this so that we can see new and returning customers, and those who are lapsing.

See also:

- [Migration (2 points)](<https://help.apteco.com/en/faststats/analysis/segmentation/change-over-time/fixed-time-points/migration-2-points/index.md>)
- [Migration (All points)](<https://help.apteco.com/en/faststats/analysis/segmentation/change-over-time/fixed-time-points/migration-all-points/index.md>)