# Analyse look-alikes

**Analyse Look-alikes** scores everyone in your data by how closely they match your audience, with no size limit. Use it to decide how many look-alikes to target, and to understand them, before you [create a look-alikes audience](<https://help.apteco.com/en/orbit/audiences/audience-workbooks/find-look-alikes/#create-a-look-alikes-audience>).

Orbit puts everyone's scores in a new audience, with a cube that shows how many people fall into each band of scores. Add another dimension to the cube to see how the scores vary, for example by region.

## Before you begin

First, [find what sets your audience apart](<https://help.apteco.com/en/orbit/audiences/audience-workbooks/find-look-alikes/#find-what-sets-your-audience-apart>), and [choose the variables to use](<https://help.apteco.com/en/orbit/audiences/audience-workbooks/find-look-alikes/#choose-the-variables-to-use>).

## Analyse your look-alikes

To analyse your look-alikes:

1. On your Find Look-alikes page, select **Find Look-alikes**, then select **Analyse** on **Analyse Look-alikes**.

   [![The Find Look-alikes choice between Create Look-alikes Audience, an audience with a size limit of the most similar people, and Analyse Look-alikes, an audience without a limit](<https://help.apteco.com/assets/images/orbit/audiences/audience-workbooks/find-look-alikes-choice.jpg>)](<https://help.apteco.com/assets/images/orbit/audiences/audience-workbooks/find-look-alikes-choice.jpg>)
2. Enter an **Audience Name**, check the **Look-alikes Score Name**, and select **Create**.

   [![The New Look-alikes Audience dialogue for an analysis, with Audience Name and Look-alikes Score Name](<https://help.apteco.com/assets/images/orbit/audiences/audience-workbooks/analyse-look-alikes/new-analysis-audience.png>)](<https://help.apteco.com/assets/images/orbit/audiences/audience-workbooks/analyse-look-alikes/new-analysis-audience.png>)

Orbit creates the analysis in the background, and notifies you when it's ready. Select the notification to open it.

The new audience opens on a cube page, with the banded score as its dimension. Select **\+ Add Dimension** to break the scores down further.

[![A cube of people by look-alike score bands, with the + Add Dimension button highlighted](<https://help.apteco.com/assets/images/orbit/audiences/audience-workbooks/analyse-look-alikes/score-cube.png>)](<https://help.apteco.com/assets/images/orbit/audiences/audience-workbooks/analyse-look-alikes/score-cube.png>)

> [!NOTE]
>
> You can't save this cube as a favourite, because its score dimension belongs to this audience only.

## See each person's score

To see each person's score, add the score to a data grid:

1. Select **\+ New Page**, and name the page. Under **Solutions**, select **Add** on **Browse Data**.
2. Choose your columns, including the score variable.
3. Select **Add**.

The higher a person's score, the more closely they match your original audience. For more about cubes and data grids in a workbook, see [Cubes](<https://help.apteco.com/en/orbit/audiences/audience-workbooks/cubes/index.md>) and [Solutions](<https://help.apteco.com/en/orbit/audiences/audience-workbooks/solutions/#browse-data>).
