# Audiences

> [!NOTE]
>
> **Info**
>
> Audiences now have a grid and list view toggle for browsing and managing your items. See [Using audiences](<https://help.apteco.com/en/orbit/audiences/using-audiences/#grid-and-list-view>).

An audience is a group of contacts built from your data, using includes, excludes, and behaviours. Use audiences to define and target specific groups for your marketing campaigns and analysis.

Every audience opens as an audience workbook. Alongside the audience itself, you can add pages of tools and solutions to analyse, visualise, or export it. See [Audience workbooks](<https://help.apteco.com/en/orbit/audiences/audience-workbooks/index.md>).

You can use audiences to:

- Build a group of contacts using includes, excludes, and behaviours
- Analyse an audience using cubes, charts, and data grids
- Export an audience to file, FTP, or as a campaign
- Share audiences with colleagues and control their edit permissions
- Find look-alike audiences based on an existing one

## Accessing audiences

To access the Audiences screen, click **Audiences** at the top of your screen.