# Applying limits

You can apply a limit at the target segment level or to each individual segment within your target audience.

## Applying an overall target segment limit

To apply an overall target segment limit:

1. Add a **Target Segment** to the journey builder.
2. Via the option panel, add any required **Including** or **Excluding** audiences.
3. Click the campaign option menu, then click **Add Limit**.

   A limit can be applied by specifying a quantity or percentage. You can define quantity or percentage via the unit drop down menu.

## Applying a quantity limit

To apply a quantity limit:

1. Enter the **Amount** that you want to limit.
2. Select the frequency of the limit e.g. X amount every run of the campaign, or every day, week, year, etc.
3. Click **Save Limit**.

Once applied, the quantity displays at the top of the screen and on the journey builder.

## Applying a percentage limit

To apply a percentage:

Enter the percentage you want to use as the limit.

1. The frequency is limited to 1 per run.
2. Click **Save Limit**.
3. In order to see the limit applied, you must **Save** the journey. After saving, the percentage is displayed at the top of the screen on the journey builder.

## Applying a limit to an individual audience

To apply a limit to an individual audience:

1. With inclusion audiences applied, select **Add Limit** via the audience options menu.
2. Again, a limit can be applied by specifying a quantity or percentage. Quantity or percentage can be defined via the **Unit** drop down menu.

   In this case, we are going to apply a quantity limit of **5000** to our active customer base.
3. With the limit saved, click **Apply** to navigate away from the audience set up.
4. Click **Apply** to save the limits and audience dedupe structure. The counts on the target segment step update to reflect the changes made.

You have now set a limit on your audience for your campaign journey.