# Campaign structure content field

The campaign structure personalisation field allows you to include campaign or message names in your communications and output files.

You can choose to include either:

- Campaign name
- Message name

## When to use campaign structure

Use this field when you need to:

- Track messages received
- Include campaign information in CRM system uploads
- Maintain audit records
- Identify communications in output files

> [!NOTE]
>
> **Example use case**
>
> **CRM data integration**
>
> When uploading communication records to Salesforce, add a Campaign Structure field to automatically include the message name in your export file. This allows your sales team to see exactly which promotional message each customer received without manual tracking.

## Adding a campaign structure field

To add a campaign structure field:

1. Open the message step you want to personalise.
2. Under Personalisation, click **\+ Add Content Field**.
3. Expand the Field Type dropdown, then select **Campaign Structure**.
4. Enter a name for the field, then click **Add**.
5. Select either **Campaign Name** or **Message Name** from the dropdown.
6. Click **Apply**.

Orbit now adds the selected information as a column in your output file.