# Orbit

Apteco Orbit is a web-based marketing platform for turning customer data into insight and campaigns. It brings data connection, analytics, audience targeting, and campaign activation together in one place.

You can build campaign responses back into your data, so the results of each campaign shape how you analyse, target, and plan the next one.

## Orbit capabilities

- ### Connect your data

  Upload your own data from various sources and build it into an Orbit system with Orbit Connect.
- ### Analyse your data

  Explore your data and uncover insights with interactive dashboards.
- ### Target your audience

  Build audiences using includes and excludes, dashboard selections, and look-alikes.
- ### Run your campaigns

  Activate personalised, multi-channel customer journeys and measure their results.
- ### Ask Orin

  Ask questions about Orbit and your data, summarise dashboards, and build audiences.

## See also

For the latest changes to Orbit, see the [release notes](<https://help.apteco.com/en/release-notes/index.md>).