# Automation

PeopleStage provides powerful scheduling options which allow you to automate the communication of your marketing messages.

Once a campaign has been created, you can manage the ongoing running of that campaign through a variety of schedules.

For a campaign or stage of a campaign to run, you must apply a schedule to the relevant Audience step, either:

- from the toolbar on the right-hand side of the Audience Step by selecting the Schedule view, or
- by clicking onto the Schedule icon top left of the Audience window

There are various options to choose from when scheduling a campaign:

- Single Instance
- By Minute / Hour
- Daily
- Weekly
- Monthly
- Yearly
- Relative
- Event Triggered
- System Action