# Personalisation

Via the Content and Delivery which form part of a Message step, PeopleStage allows you to create and send marketing messages which are personalised to the individual, based, for example, on their stated preferences, wants, needs, previous behaviour, etc.

The [Content Step](<https://help.apteco.com/en/peoplestage/campaigns/creating-a-campaign/message-content-delivery/about-the-content-step/index.md>) is used to record and/or output any data items which will be used to personalise the creative - whether that be copy or imagery – and with the potential to include content specifically tailored to each individual campaigned.

The [Delivery Step](<https://help.apteco.com/en/peoplestage/campaigns/creating-a-campaign/message-content-delivery/about-the-delivery-step/index.md>) can further personalise the campaign in 3 ways by:

1. choosing the Delivery Channel
2. creating multiple outputs within one Delivery Step using selections
3. reviewing and modifying settings for Delivery