# Creative template editor

PeopleStage uses a template to send SMS messages; you create the message content in the Creative Template Editor with placeholders (Parameters) to be replaced by FastStats variables.

> [!NOTE]
>
> The Creative Template is also used to add a WhatsApp approved message. See the [WhatsApp integration guide](<https://help.apteco.com/en/peoplestage/integrations/whatsapp-with-apteco/index.md>) for more information.

## Creating a creative template

Open the Creative Template Editor:

1. Select **File** \> **Administration** \> **Creative Template Editor**
2. Click **New Creative Template**.
3. Enter a **Name** and **Description**.
4. In the content area, create your message to merge with PeopleStage. Use double curly braces `{{…}}` to define the FastStats Variables to use in the message.

   > **Note**
   >
   > If the variable doesn't exist, the default value from the Parameters area will be used.
5. Click **Save and Close**.