# PeopleStage

Apteco PeopleStage is a campaign planning and management tool. Use it to design, test, and automate multi-channel campaigns, targeted and personalised with data from your FastStats system. You can then track responses and report on how each campaign performed.

PeopleStage works alongside FastStats. Audiences, typically built from FastStats selections, decide who moves into each stage of a campaign.

With PeopleStage, you can:

- Visually design multi-stage [campaigns](<https://help.apteco.com/en/peoplestage/campaigns/index.md>), and test them before they go live
- Send campaigns through multiple [channels](<https://help.apteco.com/en/peoplestage/integrations/index.md>)
- [Personalise content](<https://help.apteco.com/en/peoplestage/customisation/index.md>) and automate campaigns to run on a schedule
- Keep communications relevant and timely with a [contact strategy](<https://help.apteco.com/en/peoplestage/customisation/contact-strategy/index.md>)
- Track digital and transactional [responses](<https://help.apteco.com/en/peoplestage/responses/index.md>)
- Monitor campaign performance with [reports](<https://help.apteco.com/en/peoplestage/reporting/index.md>) in PeopleStage, FastStats, or Orbit
- [Extend or adapt campaigns](<https://help.apteco.com/en/peoplestage/campaigns/extending-the-campaign-journey/index.md>) as your needs change

## See also

For the latest changes to PeopleStage, see the [release notes](<https://help.apteco.com/en/release-notes/index.md>).