# Responses

Within a campaign, there are two types of responses most commonly tracked:

- Digital Responses – these are recipient interactions with the communication itself – e.g. opened an email, liked a Facebook post
- Transactional Responses - any transactional actions made as a result of receiving the communication – e.g. booked a holiday

## Digital responses

PeopleStage can track digital response interactions - such as clicks, opens, bounces - as a result of broadcasting the campaign using the software. This is completed using the FastStats Email Response Gatherer (FERG) which must be set up during the PeopleStage/channel integrations.

> [!NOTE]
>
> PeopleStage will only be able to gather responses from channels that are set to Upload and automatically broadcast. This setting can be configured within the [Channel Editor](<https://help.apteco.com/en/peoplestage/getting-started/user-interface/menu-items/channel-editor/index.md>) and is visible in the channel when added to a message Delivery step. See also [Email channel](<https://help.apteco.com/en/peoplestage/campaigns/creating-a-campaign/channels/email-channel/index.md>).

## Transactional responses

You define transactional type response interactions using a Responses step within your Message. By creating and using **Response Selections**, you create the transactional call to action for your communication. For example, this could be the purchase of a specific product, or perhaps a request for a catalogue.

Selections created with variables from the transactional table are used for the response definition, and a **Response Time Window** is also defined on the response step to set the length of time over which PeopleStage should monitor and attribute responses to the campaign.