# Facebook direct posts

**Publish Direct Posts** to a Facebook Page: the post can be *text*, an *image* or a *video*.

> [!NOTE]
>
> A user with Admin permissions must configure the social media channels within PeopleStage; this topic concentrates on setting up a campaign within PeopleStage.

> [!TIP]
>
> **Technical guide**
>
> See the [Facebook Integration Configuration - PeopleStage Channels](<https://help.apteco.com/en/admin/integration/social/facebook/peoplestage-channels/index.md>) guide for channel setup.

Before starting, set your Campaign Area to be editable:

- Click on the status control icon and, from within the **Plan** tab window, select **Edit**
- Drag and drop a New Facebook Campaign into your Campaign Area. See [Plan](<https://help.apteco.com/en/peoplestage/campaigns/creating-a-campaign/campaign-status/#plan>)

The Facebook campaign has the Facebook Watermark in the bottom right hand corner of the Campaign window.

- Once a Campaign has been created, look to the Library to start building your customer journey.

  > **Note**
  >
  > Only Facebook related campaign components will be shown if the Auto filter has been turned on within the Library.
- Drag and drop the Facebook Audience onto your blank Campaign.

## Audience

> [!NOTE]
>
> If the Auto filter is turned on within the Library, only Facebook page audiences will be visible under the Social Audiences in the Audiences folder.

- Drag and drop the applicable Facebook Audience from the Library into the Campaign.

## Message

- Drag and drop a **New Message** from the Library's Message Processes folder into the Campaign and draw a line from the **Audience** to the **Content** step within the Message.

### New Social Media Message Processes

Options include:

- **New Social Message (text only)**: Content Step includes a **Title** and **Text** segment
- **New Social Message with image**: Content Step includes a **Title**, **Text**, and **Image** segment
- **New Social Message with Media**: Content Step includes a **Title**, **Text**, and **Media** segment (used for **video** posts)

### Content

Add the following information into the Content step using the following labels:

- **Title**: Not visible on the post but is the name of the Post sent to Facebook
- **Text**: The text which will appear in the Post
- **Image**: URL of the image (required)
- **Media**: URL of the video content (required)

> [!NOTE]
>
> The **Title** is a compulsory social message field and the description MUST be "**Title**", the segment MUST be "**Any**".

### Delivery

- Double-click on the Delivery step to zoom in.
- From the Deliveries folder in the Library, choose the applicable social channel which has been set up for the Facebook page.

- Drag and drop the channel into the Delivery step in your campaign.

A preview of the post will automatically display in the Delivery step.

> [!NOTE]
>
> In the bottom right of the Delivery step is an envelope icon; this also allows you to preview the post before sending it.

See also [Multi-social campaigns in PeopleStage](<https://help.apteco.com/en/peoplestage/social-media/multi-social-campaigns/index.md>).