# Facebook

Apteco integrates with Facebook to reduce the separation between direct and social marketing activities and data.

You can:

- Publish **Direct Posts**
- Publish **Direct Adverts (Ads)**
- Publish **Adverts**
- **Upload a custom Audience**

The integration enables PeopleStage to publish direct posts, adverts, and direct adverts to a Facebook page, to target ads to custom audiences and to track and act on the following Facebook responses:

- Likes
- Dislikes
- Comments
- Reach count
- Link clicks

See [Facebook direct post](<https://help.apteco.com/en/peoplestage/social-media/facebook/facebook-direct-post/index.md>), [Facebook adverts](<https://help.apteco.com/en/peoplestage/social-media/facebook/facebook-adverts/index.md>), and [Multi-social campaigns in PeopleStage](<https://help.apteco.com/en/peoplestage/social-media/multi-social-campaigns/index.md>).