# LinkedIn

Apteco integrates with LinkedIn to reduce the separation between direct and social marketing activities and data.

You can:

- **Direct Post** (known as an organic post)
- **Direct Post as an Influencer**

The integration enables PeopleStage to publish posts and posts as an influencer to a LinkedIn company page or personal page, to generate awareness, and to track and act on the following LinkedIn responses:

- Reach
- Reach Fans
- Reach Paid
- Link Clicks
- Likes
- Dislikes
- Comments
- Shares

See [LinkedIn direct posts](<https://help.apteco.com/en/peoplestage/social-media/linkedin/linkedin-direct-posts/index.md>) and [Multi-social campaigns in PeopleStage](<https://help.apteco.com/en/peoplestage/social-media/multi-social-campaigns/index.md>).