# Twitter

Apteco integrates with Twitter to reduce the separation between direct and social marketing activities and data.

You can:

- Publish **Direct Tweets**
- Publish **Direct Messages**
- Publish **Adverts**
- Publish **Direct Adverts (Ads)**
- **Upload a tailored Audience**

The integration enables PeopleStage to make tweets on your Twitter advertiser handle, send direct messages, post adverts, and to track and act on the following Twitter responses:

- Follows
- Likes
- Retweets
- Replies
- Clicks
- Link Clicks

See [Twitter direct tweets](<https://help.apteco.com/en/peoplestage/social-media/twitter/twitter-direct-tweets/index.md>), [Twitter ads](<https://help.apteco.com/en/peoplestage/social-media/twitter/twitter-ads/index.md>), and [Multi-social campaigns in PeopleStage](<https://help.apteco.com/en/peoplestage/social-media/multi-social-campaigns/index.md>).