# Twitter direct tweets

**Publish Direct Tweets** to a **handle**: an organic tweet can be *text*, an *image* or a *video*.

> [!NOTE]
>
> A user with Admin permissions must configure the social media channels within PeopleStage; this topic concentrates on setting up a campaign within PeopleStage.

Before starting, set your Campaign Area to be editable:

- Click on the status control icon and, from within the **Plan** tab window, select **Edit**
- Drag and drop a New Twitter Campaign into your Campaign Area.

The Twitter campaign has the Twitter Watermark in the bottom right hand corner of the Campaign window.

- Once a Campaign has been created, look to the Library to start building your customer journey.

> [!NOTE]
>
> Only Twitter related campaign components will be shown if the Auto filter has been turned on within the Library.

- Drag and drop the Twitter Audience onto your blank Campaign.

## Audience

> [!NOTE]
>
> If the Auto filter is turned on within the Library, only Twitter page audiences will be visible under the Social Audiences in the Audiences folder.

- Drag and drop the applicable Twitter Audience from the Library into the Campaign.

## Message

- Drag and drop a **New Social Message** from the Library's Message Processes folder into the Campaign and draw a line from the **Audience** to the **Content** step within the Message.

### New Social Media Message Processes

Options include:

- **New Social Message (text only)**: Content Step includes a **Title** and **Text** segment
- **New Social Message with image**: Content Step includes a **Title**, **Text**, and **Image** segment
- **New Social Message with Media**: Content Step includes a **Title**, **Text**, and **Media** segment (used for **video** posts)

### Content

Add the following information into the Content step using the following labels:

- **Title**: Not visible on the Tweet but is the name of the Tweet sent to Twitter
- **Text**: The text which will appear in the Tweet
- **Image**: URL of the image (required)
- **Media**: URL of the video content (required)

> [!NOTE]
>
> The **Title** is a compulsory social message field and the description MUST be "**Title**", the segment MUST be "**Any**".

### Delivery

- Double-click on the Delivery step to zoom in.
- From the Deliveries folder in the Library, choose the applicable social channel which has been set up for the Twitter Handle.

- Drag and drop the channel into the Delivery step in your campaign.

A preview of the post will automatically display in the **Delivery** step.

> [!NOTE]
>
> In the bottom right of the Delivery step is an envelope icon; this also allows you to preview the post before sending it.

See also [Multi-social campaigns in PeopleStage](<https://help.apteco.com/en/peoplestage/social-media/multi-social-campaigns/index.md>).