Model Reports: Warning

It is important that all users appreciate the model reporting suite is simply a calculator.  It is not able to predict what will happen if you market to a certain set of records.  The model reporting is provided to help evaluate the models by automating and structuring the calculation of cost and response estimates.  There is absolutely no guarantee that the real world results will be anything like the estimates produced by the model reporting.  The results presented by the model reporting are directly derived from the inputs provided by the user.  If the user inputs a higher response rate, the model reporting suite will show a more successful outcome.  However, this does not mean that the same will be achieved in the real world.

Model Reporting is only a calculator that provides certain useful results for marketers.  

It is the user’s sole responsibility to decide what marketing to undertake, and which records to use.  

Apteco accept no responsibility for marketing activity undertaken by the user.