Basket Analysis Wizard: Pick Transaction Variable

You must then specify which variable you will analyze.  This will have to be a Selector variable from a Transaction table.

As with the Transaction Analysis Wizard, you can also specify some other options.

 

Transaction Pattern Length

This is the number of transactions in a row to analyze.  The default value of 3 will mean that the FastStats server will look for patterns of 3 Transactions in a row.  The results will then be presented as 3 transaction values and a count for the number of times the pattern occurred.  For example if the transaction variable is Holiday Destination and the transaction pattern length is 3 then the results might look like:

USA, USA, USA - 109,501

Germany, Germany, Germany - 42,113

USA, USA, Australia - 38,366

NOTE: Unlike the Transaction Analysis Wizard where transactions are analyzed in sequence, the Basket Analysis wizard analyzes all combinations of transactions.  Therefore if a person took the following holidays:

France

Germany

UK

Spain

Then the patterns that would be analyzed for that person would be:

France, Germany, UK

France, UK, Spain

France, Germany, Spain

Germany, UK, Spain

Also notice that since the order of the patterns is not important, "France, Germany, UK" and "France, UK, Germany" are not considered separate patterns.

 

Minimum Occurrence Value

This value is used to remove infrequent patterns from the results.  If a patten (such as "France, Jamaica, Iran") occurs fewer times than the minimum occurrence value then it will not be included in the results.

 

Maximum Distinct Pattens

Another way of reducing the number of results to show is to set the maximum distinct patterns value.  If this is set to a value other than 0 then the wizard will return the top n values.

 

Click Next to go to Filter Results

Click to return to Pick Selection