Best Next Offer: Model Details

At Step 4 you can set the parameters for the wizard:

• Propensity – Here you can set a weighting based upon the previous transactions of the individual. By default this is set to 50%.

• Popularity - Here you can set a weighting based upon the popularity of the overall population's choice. By default this is set to 50%.

• Allow Prior Choices – Here you can exclude or include suggestions for future offers: In the case of our Holidays example, this would be according to holiday destinations people have been to before.

• Select Rank – Here you can determine a number to indicate if you want to calculate 1 = Best... 2 = 2nd Best... 3 = 3rd Best, etc.

Click Next to go to Folder

Click to return to Offer Variable