Form builder

Opt-in forms gather user contact details for voluntary subscriptions. Filling in a form triggers a double opt-in email which verifies genuine interest. Both methods support compliance, confirm leads, enhance engagement, and reduce spam. This two-step process helps organisations maintain a dependable and engaged subscriber base.

With the Apteco form builder you can:

  • Create an opt-in form for your website

  • Generate and send a confirmation email to authenticate form submission

  • Offer a confirmation page for customers

After designing your opt-in form, confirmation email template, and double opt-in confirmation page in the form builder, Apteco generates the code for the opt-in form and handles the workflow and form data capture.

When a user fills out the form on your website, a confirmation email containing a link to the confirmation page is sent. Once they confirm their registration, their email address and any additional information provided on the form are stored as contact properties in Apteco Orbit. This data is then ready for use in data enrichment or further campaigns.

Benefits of the Apteco form builder:

  • Provides an additional method for data capture

  • Enables a double opt-in process and saves information like referrer, IP address, and time to create automatic documentation of the opt-in

  • Offers access to form, confirmation page, and email templates for a streamlined form creation, confirmation, and capture process

  • Compatible with the email mechanism used by the email builder and forms builder, allowing form confirmation emails to use any saved sections or images created in Apteco email

  • Utilises familiar drag-and-drop functionality for constructing forms, confirmation email templates, and confirmation pages

  • Offers the flexibility to embed forms into your webpage or design them to pop out for completion