Creating a LinkedIn channel

To upload audiences and manage LinkedIn advertising campaigns in Orbit, you must create a LinkedIn channel.

Creating your LinkedIn channel

To create your LinkedIn channel:

  1. Click your avatar icon in the top-right corner.

  2. Click Application Settings.

  3. From the left-hand menu, click Campaigning Channel Editor, then Edit.

  4. Click + Item.

  5. Select LinkedIn Ads Channel from the dropdown.

  6. Give your channel a meaningful name (e.g., LinkedIn) and organise the folder structure.

  7. Click Create.

Configuring your channel settings

Basic details

On the Basic Details tab:

  1. Add your Orbit Username. This should be the user with permission to access LinkedIn.

  2. Enter Apteco under App.

  3. Enter your LinkedIn Ads Account.

    Note: This must be a verified business page/account, not personal.

Parameters

You can now set when your campaigns start and how long they run for.

On the Parameters tab:

  1. Expand the Schedule Start dropdown and select either:

  • Immediately**: Start campaigns as soon as you upload them

  • Days, Weeks, or Months: Schedule campaigns to start after a specific period

  1. If you want a delayed schedule, select the number of Days, Weeks, or Months from the Schedule Start dropdowns.

  2. Enter the delay period under Time Span.

    Note: Whatever you set in the channel applies to all related campaigns and uploads.

Output settings

On the Output Settings tab:

  1. Select Advert under Output Type.

  2. Under Broadcaster Action, select either Upload and Advertise or Upload Only.

    Upload and advertise:

    • Orbit uploads audiences and creates campaigns.

    • You assign campaigns to specific campaign groups.

    • Orbit provides reporting and campaign control.

    • You can turn campaigns on and off from Orbit.

    Upload only:

    • Orbit uploads your lists to LinkedIn's audience area.

    • You manually create and manage campaigns in LinkedIn.

    • No reporting data flows back to Orbit.

  3. You now configure how Orbit matches your data with LinkedIn's audience database. Set how Orbit handles your target audience data under Type:

    • Dated Audience: Adds a timestamp to your audience file name

    • Append: Adds new contacts to an existing audience

    • Overwrite: Replaces all data in an existing audience

  4. Choose your primary matching approach under Match Type:

  • Company: Match based on company information when you have broad industry data but lack specific contacts

  • Contact: Match based on individual contact details when you have specific email addresses and contact information

  1. Set your exclusion audiences using the same fields as above.

Tip: You can mix your inclusion and exclusion strategies.
- Use company matching for broad exclusions (industries, regions, company types)
- Use contact matching for specific exclusions (existing customers, competitors)

Field mapping

Map your data fields to LinkedIn's required fields.

On the Mapping tab:

Select at least one company field and one contact field from the available options.

  1. Click + Add Variable.

  2. Choose the corresponding field from your system.

    Note: You must map at least one field in either company or contact sections to proceed. The more fields you map, the more LinkedIn can use in its matching process.

  3. Click Save All Changes.

Your LinkedIn channel is now configured and ready for campaign creation.

See Using LinkedIn in a campaign.