Connecting Meta Ads to Orbit

To connect Meta Ads to Orbit, you need to configure your connection with Meta through your Orbit account settings.

Prerequisites

Before setting up your Meta Ads integration, ensure that you have the following:

  1. A Meta Ads Manager account with Admin permissions

  2. A Meta account is linked to your organisation's Orbit account

  3. Access the required Facebook pages or Ad accounts

If you don’t have access, then you’ll need to send an invitation email to someone who does.

Setting up the connection

To set up Meta Ads in Orbit:

  1. In Orbit, click your avatar in the top-right corner.

  2. Click Account Settings.

  3. Click Meta.

  4. Follow the on-screen prompts to connect your Meta account via the Apteco app.

    • If you already have permissions, you can continue the connection process.

    • If you lack permissions, enter the email address of the person with Meta account administrative access. Orbit sends them an invitation email.

      The recipient clicks the link in the email, logs into Orbit, and grants the necessary permissions by selecting Continue with Meta.

  5. Once the permissions are granted, log into your Meta account through the Apteco app.

  6. Choose the Facebook pages and Ads Manager accounts you want to link.

  7. Meta allows granular control over permissions. Ensure you grant access for the following:

    • Posting content to linked Facebook/Instagram pages

    • Uploading custom audience lists to ad sets

    • Accessing campaign performance data

    Select the relevant permissions in Meta based on your campaign objectives and confirm.

    After granting permissions, Meta generates a token associated with your account. This token enables secure data transfer between Orbit and Meta. The token automatically activates once permissions are in place.

  8. Confirm the connection in Orbit. If this is a new setup, then you’ll need to log into Meta again to authenticate and finalise the token link.

You're now ready to create your Meta Ads channel.

Creating a Meta Ads channel