Tracking multiple objectives for a message

Preview: This is a preview feature, and remains a work in progress. The following content may be subject to change before full release. If you have any questions regarding this preview feature, please direct them to our support team.

Campaigns often include messages designed to drive several outcomes, such as event sign-ups, product purchases, and app downloads. You can track multiple objectives for a single message in Orbit. This allows you to monitor different types of responses from the same message, helping you evaluate each call to action individually.

Adding an additional objective to a message

To add an additional objective:

  1. In your campaign journey, select a message step with an objective already applied.

  2. Click the option menu, then click Edit.

  3. In the side panel, click + Add Objective.

  4. Create a new objective by following the steps in Creating an objective.

  5. You can continue adding as many objectives as necessary for your campaign.

You have now set up multiple objectives for your message.