FastStats expressions in message personalisation

Note: Available for Analyser bundle and above.

You can use saved FastStats expressions as personalisation content fields in Orbit campaign messages.

This feature allows you to create dynamic content based on pre-defined expressions from your FastStats system.

This can be useful for:

• Linking fields for specific campaigns

• Creating offer codes

• Defining image sets based on segments

• Writing conditional statements for personalised content

Adding an expression to personalisation

Before you can add your expression to an Orbit campaign, you must first create and save one in FastStats. See the FastStats help content for expressions.

Once you have your required expression, you can use it to personalise your messages.

To add an expression to personalisation:

1. In your campaign journey, go to the message step you want to add personalisation to.

2. Click the option menu, then click Edit.

   

   This opens the side panel.

3. Under Personalisation, click + Add Content Field.

   

4. Select Expression from the drop-down menu.

   

5. Enter a name for the content field (e.g., Image Split), then click Add.

6. Under the new content field, click + Add Expression.

   

7. Search for and select the saved FastStats expression from the list.

   

8. Click Apply.

The selected expression is now included as a column in the campaign’s output file.

Note: You cannot view the expression in Orbit, but it will appear as a column in the output file.

Note: Future enhancements may allow on-the-fly expression creation directly within Orbit.