Campaign folders
Use campaign folders in Orbit to organise your campaigns clearly and intuitively.
You can move and copy campaigns between folders so you can adapt quickly to organisational changes. Any search or applied filter include folders and any included campaigns in the results, so you get a full view of your campaign structure.
Folders help you and your team:
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Organise campaigns and other folders by theme or audience
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Keep a clear overview of all activity
Note: Folders in Orbit are fully cross-compatible with PeopleStage.
Folders created in Orbit appear as areas in PeopleStage, while Areas created in PeopleStage appear as folders in Orbit.
Important: The move and copy options available depend on the campaign's current state. You can move or copy draft campaigns. You can only copy published campaigns, not move them.

Retail seasonal campaigns
Organise your campaigns for your retail business by seasonal parent folders (Spring, Summer, etc.) containing sub-folders for product launches, promotions, and loyalty offers.
Customer lifecycle management
Structure your folders by lifecycle stages, with appropriate sub-folders for each stage.
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Acquisition
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Retention
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Win-back