Journey templates

Preview: This is a preview feature, and remains a work in progress. The following content may be subject to change before full release. If you have any questions regarding this preview feature, please direct them to our support team.

Journey templates provide pre-built starting points for your marketing campaigns.

Orbit offers two categories of journey templates:

  • Predefined templates: Sixteen professionally designed templates covering common marketing scenarios, from single-stage campaigns to complex multi-stage journeys

  • Custom templates: Templates you create by saving your own campaigns for reuse across clients or projects

Your Orbit licence determines which predefined templates you can use:

Broadcaster licence includes:

  • Birthday Campaign

  • Newsletter

  • Social

  • Year 1 Thank You

Campaigner and Orchestrator licences include Broadcaster templates plus:

  • Abandoned Basket

  • Birthday Campaign with Engagement Focus

  • Event Campaign with Latecomers

  • Event Campaign with Sequenced Comms

  • Newsletter Campaign with Interactions

  • Product Launch

  • Purchase Acknowledgement

  • Re-engagement Campaign

  • Renewal

  • Weekly Product Showcase

  • Welcome

View all templates regardless of your licence, but the Use Template button only appears for templates included in your licence bundle.

Creating a campaign from a template

Creating custom templates