Permissions and suppressions
Permissions and suppressions let you manage contact preferences for your customers against data points in your customer data model. These specific rights control whether or not you can contact someone through a particular channel.
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Permissions: Grant you the right to contact someone
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Suppressions: Indicate that someone should not be contacted
You can record these rights against any standard contact point in your data model, for example:
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Email addresses
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Mobile numbers
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Landline numbers
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Addresses
When you define a permission or suppression, you give it a name. Any data source can then update that same permission or suppression, ensuring you always work with the latest version. The system maintains a complete history of changes, allowing you to verify what permissions were active at any point in time.
Prerequisites
To use permissions or suppressions you must have:
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Access to Orbit connect
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A configured data source
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Data containing custom fields not included in the standard data model
Example use cases
Multi-channel email and communication preferences
Receive email opt-in data from multiple sources like website sign-ups, event registrations, and partner organisations, and map all sources to a single permission named "OK to Email" against Email Addresses. The system maintains one accurate record of each contact's email preference, automatically updating whenever new data arrives from any source.
Direct mail and postal suppressions
Create a suppression named "Do Not Mail" against Addresses for customers who have opted out of direct mail communications. When new suppression data arrives from your eCommerce platform, retail stores, or customer service team, it automatically updates the same suppression record.
Channel-specific contact restrictions
Manage granular contact preferences by creating suppressions for specific channels or use cases. For example, create a suppression named "Do Not SMS" against Mobile Numbers for customers who prefer not to receive SMS marketing, or a suppression named "Do Not Call" against Landline Numbers for those who opt out of telephone contact.