Personalised Data

In PeopleStage you can access and use data variables from your customised FastStats system to include information which is specific to each individual recipient of your communication.

For example, the ‘Holidays’ system contains the variable “Length of Relationship” which can be added to a Content step to be referenced as part of the creative.

  1. In the Library, search and navigate to the Length of Relationship variable

Length of Relationship Variable

  1. Drag and drop the variable onto the Content step to create a new Content Field

Content Length of Relationship

By default, a Content Field created using a variable will be labelled with the variable description. Double-click on the label text to edit, if necessary.

The output will subsequently contain a column populated by each individual’s ‘length of relationship (months)’ which will be pulled into the creative you send.