The PeopleStage Diagram Workspace
PeopleStage uses a combination of colours and shapes to assist you with the planning process and interpretation of your Marketing Processes diagram.
| Item | Description |
|---|---|
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Blue is used to represent People, flowing like water through the system, collecting in “Pools” (oval) until they are selected by an “Audience Selection” (rectangular) |
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Orange is used to represent communications at some level: either an individual Delivery or a higher-level process such as a Campaign. Costs are shown in a pink colour, using a common red theme to tie in with the orange communications which incur the costs |
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Green is used to represent Responses and Revenue, using an opposing colour to the Red where costs are incurred: green being positive and red being negative. The shape for the inbound Response is a mirror image of the outbound Content |
See the Library for an overview of all the elements you can use in creating your PeopleStage diagram.
The System Administrator can change the colour scheme if required; however, this will apply to all users.