Digital Interaction Selections

When a PeopleStage Delivery contains an email channel, an email communication will be sent to the list of recipients included in the campaign.

There are various interactions which are captured as standard by the Email Service Provider (ESP), including the number of clicks, opens, bounces and unsubscribes. PeopleStage can gather these interactions (ESP dependent) and use them as triggers in the campaign diagram – a mechanism for moving individuals on to subsequent steps in the campaign depending on, and according to, their interaction with your communication. To execute this movement, PeopleStage uses Broadcast Interaction selections – located in the Library Audiences section.

In addition to email Broadcast Interaction selections, PeopleStage also provides the opportunity to use Facebook, Twitter and Google Interaction selections, according to the type of digital channel you have added to your preceding Delivery step.

When applied to an Audience, each Broadcast Interaction type lists options that PeopleStage can gather and use.

Broadcast (Email) Interaction

• Drag and drop a Broadcast Interaction selection onto the Audience step

• Use the drop-down menu to choose the interaction type:

• Specify the for last timeframe over which the interaction should be monitored:

If there are multiple message steps containing previously broadcast email deliveries within the campaign, there will be multiple options in the of’ section of the Broadcast Interaction.

The Opened and Clicked interactions present additional options to define:

• Select Opened from the drop-down menu
• Specify the within interaction timeframe and for which run of the campaign this interaction relates
• Where applicable, use the of drop-down to select which message the interaction relates to

You can optionally use the Move after option to specify a delay before moving individuals on after they have opened your email. For example, if your campaign is pushing individuals into a follow-up email message step, you may consider it appropriate to define a delay of several hours, or possibly days, before you send your next communication.

You can also achieve a time delay through the use of Audience schedules.

• Select Clicked from the drop-down menu
• Specify the URL link an individual must have clicked onto in order to be proceed through the campaign. If there is no specific link, then choose on any link
• Specify the within interaction timeframe and for which run of the campaign this interaction relates
• Where applicable, use the of drop-down to select which message the interaction relates to

You can optionally use the Move after option to specify a delay before moving individuals on after they have clicked on a link in the email. For example, if your campaign is pushing individuals into a follow-up email message step, you may consider it appropriate to define a delay of several hours, or possibly days, before you send your next communication.

You can also achieve a time delay through the use of Audience schedules.

Facebook Interaction

• Drag and drop a Facebook Interaction selection onto the Audience step

• Use the drop-down menu to choose the interaction type:

• Specify the for last timeframe over which the interaction should be monitored:

If there are multiple message steps containing previously broadcast Facebook deliveries within the campaign, there will be multiple options in the of section of the Facebook Interaction.

Twitter Interaction

• Drag and drop a Twitter Interaction selection onto the Audience step

• Use the drop-down menu to choose the interaction type:

Specify the for last timeframe over which the interaction should be monitored:

If there are multiple message steps containing previously broadcast Twitter deliveries within the campaign, there will be multiple options in the of section of the Twitter Interaction.

Google Interaction

• Drag and drop a Google Interaction selection onto the Audience step

• Use the drop-down menu to choose the interaction type:

• Specify the for last timeframe over which the interaction should be monitored:

If there are multiple message steps containing previously broadcasted Google deliveries within the campaign, there will be multiple options in the of section of the Google Interaction.

See Also