PeopleStage uses the FastStats Email Response Gatherer (FERG) to gather ESP responses, via an API call, into a staging table which it can use in “real time”.
PeopleStage will allow you to define and implement marketing process flow diagrams that will react to the responses you receive from the ESP.
A FastStats build does not need to take place for you to use Broadcast Interactions in PeopleStage.
See Also