Transactional Response Step

Through the process referred to as Response Attribution, PeopleStage monitors for and attributes any new transactions to the relevant campaign.

You can define what a response to your marketing is – and the time period over which monitoring should take place - using a Responses step within your campaign Message.

Responses are automatically attributed after every FastStats build and you can then access and analyse the results via the Communication History within your FastStats system.

see Defining a Transactional Response