Reports generated in PeopleStage provide a measure of how successfully your campaigns are progressing. In addition to these reports, as part of your FastStats build, PeopleStage Communication History is added into your FastStats System explorer under a folder called PeopleStage.
Sub-folders then split the history into the component parts of a PeopleStage campaign:
|Folder Name||Description of Contents|
|Communications||Details of the communication including the campaign name, the date the campaign was run, the channel used on the Delivery step and whether a Control group was present.|
|Content||Relating to the details added to the Content step. This includes the Content Fields and Items selected|
|Communication Responsible||All responses which could have been attributed to the success of the campaign. This will show occasions where the same response has been allocated to multiple campaigns due to overlapping definitions and response windows.|
|Response Attributed||Presenting the final response attribution to a campaign. The most recently run campaign wins the response. Only one response can be attributed to one campaign.|
|Areas for Campaigns||Campaigns and Areas they are located in|
|Journey History||Relating to the flow of the diagram and how long individuals have been waiting in the diagram components before being moved on.|
|Email Response History||Email Response history fed back from FERGE. This contains interactions, message names, and when they interacted with the email. The information may change depending on the ESP/PeopleStage integration.|
Answering: Who was included in my Campaign/Area last year?
The Communication History folder contains all the information required to identify the campaign and when it was run.
- Navigate to the System explorer in your FastStats system and locate the Communication History folder
- Drag and Drop the Campaign variable from this folder into a selection window. Alternatively, if you are interested in the campaign volumes within an area, use the Area variable to select the Area you are interested in:
To add a date constraint, use the Date of Communication variable, also located in the Communication History folder, and select required date range
Answering: Who was selected for the Control Group?
To see who was added to the Control Channel within a campaign, you can use a Cube to generate a summary of the data:
- Drag and drop a Cube over the selection and then add the Control and Campaign variables as dimensions onto the Cube
Answering: Who responded to my campaign?
To understand who has met the response definition in the campaign Responses step, we can use the variables in the Responses Attributed folder to identify the number of transactional responses.
- Create a selection at the Responses level
- Drag and drop the variable Response Type onto the selection and choose the transactional response required
- Drag and drop a Cube over the selection and add the Campaign and Control variables as dimensions.
This will show how many responded and whether any of the responders were from the Control group:
In this example, there are 120 responses to the Africa Campaign, none of which came from the Control group.