PeopleStage

Apteco PeopleStage is a campaign planning and management tool. Use it to design, test, and automate multi-channel campaigns, targeted and personalised with data from your FastStats system. You can then track responses and report on how each campaign performed.

PeopleStage works alongside FastStats. Audiences, typically built from FastStats selections, decide who moves into each stage of a campaign.

With PeopleStage, you can:

• Visually design multi-stage campaigns, and test them before they go live
• Send campaigns through multiple channels
• Personalise content and automate campaigns to run on a schedule
• Keep communications relevant and timely with a contact strategy
• Track digital and transactional responses
• Monitor campaign performance with reports in PeopleStage, FastStats, or Orbit
• Extend or adapt campaigns as your needs change

See also¶

For the latest changes to PeopleStage, see the release notes.