Apteco insider programme

At Apteco, we’re always working hard to improve our software for you.

The Apteco Insider Programme (AIP) gives you early information on upcoming major features.

Apteco insider banner

You can also help shape our development process by sharing your feedback on certain upcoming features via early access and engagement.

You can sign up and join our Apteco insider programme by following three simple steps available on our partner portal.

Apteco CDP

A CDP (Customer Data Platform) is defined by the CDP Institute as ‘packaged software that creates a persistent, unified customer database that is accessible to other systems'.

The Apteco CDP allows you to consolidate multiple, disparate customer data sources into a single, unified dataset. It achieves this through matching and deduplication, creating customer records with associated attributes such as email addresses, phone numbers, and physical addresses.

CDP

The Apteco CDP journey begins with data ingestion, which consists of data upload, data mapping, and ID resolution. Once complete, your unified data can then be built into an Orbit system for analytical and campaign activities, all within the Apteco Cloud.

Apteco CDP V1 data structure

Apteco CDP V1 uses standard data structures to store information on:

Individuals
Individual attributes

Data is ingested from your data source configured in Apteco Orbit. You can choose from different identity resolution strategies, and create/update individual records.

In Apteco CDP V1, all other data comes from the standard attribute store already used by Orbit connect.