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Apteco Help Hub

Apteco helps you turn customer data into insight, audiences, and action. Find everything you need to get the most from it.

WHAT'S NEW IN ORBIT

Product docs

  • Orbit

    Apteco Orbit

    Web-based marketing platform for analysing data, building audiences, and running campaigns.

    Orbit

  • Connect

    Customer Data Platform

    Unify your customer data into single records in the Apteco Cloud, with matching and deduplication.

    Apteco CDP

  • Apteco Email and SMS

    Apteco Email and SMS

    Manage and automate your email and SMS campaigns.

    Channels

  • FastStats

    Apteco FastStats

    Explore large customer datasets at speed, with in-depth analysis and modelling.

    FastStats

  • PeopleStage

    Apteco PeopleStage

    Design, automate, and report on multi-channel campaigns.

    PeopleStage

  • Designer

    FastStats Designer

    Connect your data sources, define the data model, and build FastStats systems.

    Designer


Latest news

  • Custom variables

    Custom variables are user-defined variables you build from your own data, without needing to wait for it to become part of your system build. Build one by uploading data from a file, or by combining your existing audiences, variables, and behaviours into a single variable.

    Orbit headline feature

    Once created, a custom variable behaves like any other variable in Orbit, whether as a dimension on a dashboard tile, a filter on an audience, or a content field in message personalisation.

    1 October 2026

    LEARN MORE


Featured articles

Orin AI assistant Custom variables Scheduling an export Creating a dashboard Behaviours Creating an audience Apteco Email FastStats expressions Multi-factor authentication

More resources

  • New to Apteco?

    An overview of Apteco software, and where to start for your role.

    Get started

  • Need support?

    The Apteco team are here to help you.

    Support

  • Apteco Academy

    Structured courses and on-demand videos to master Apteco software.

    Training

  • What's new

    Catch up on the latest features, improvements, and fixes.

    Release notes

  • Insider Programme

    Get early access to new features and a voice in product development.

    Insider Programme

  • Orbit API  

    Example PowerShell scripts to automate Orbit admin tasks.

    Script examples