Integrations
Introduction
This section serves as a centralized hub for all Apteco integration documentation. Here, you can find comprehensive resources for integrating Apteco software with a wide range of systems and platforms.
Choosing a provider for email and SMS campaigning
For email and SMS campaigning, Apteco provides a wide range of choice and flexibility so that you can choose a digital provider with the best solution for your business.
The following table shows the level of integration offered by each digital provider.
Media | Data Fields | Upload | Download | FTP | ||||||||
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Digital Provider | SMS | User / Pre Defined |
List Upload |
Upload and Auto Broadcast |
Scheduled Response |
Response By | Tracked Response |
FTP Site Required |
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CK | U | E | S | |||||||||
Acoustic | ✅ | User | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | Provider’s | ||
Actito | ✅ | ✅ | Pre | ✅ | ✅ | ✅ | ✅ | ✅ | ||||
Adestra | ✅ | Pre | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | Own, Provider’s | ||
Campaigner | ✅ | User | ✅ | ✅ | ✅ | ✅ | ✅ | Provider’s | ||||
Cheetah Digital | ✅ | Pre | ✅ | ✅ | ✅ | Own | ||||||
CleverReach | ✅ | User | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | Provider’s | ||
Display Block | ✅ | Pre | ✅ | ✅ | ✅ | ✅ | ✅ | |||||
Dotdigital | ✅ | ✅ | Pre | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | |||
Dynmark | ✅ | Pre | ✅ | ✅ | ✅ | |||||||
Elaine | ✅ | User | ✅ | ✅ | ✅ | ✅ | ✅ | |||||
Emarsys | ✅ | User | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | Provider’s | |||
Generic FTP | ✅ | ✅ | Pre | ✅ | ✅ | ✅ | ✅ | |||||
Instiller | ✅ | Pre | ✅ | ✅ | ✅ | ✅ | ✅ | |||||
MailingWork | ✅ | User | ✅ | ✅ | ✅ | ✅ | ✅ | |||||
Mapp | ✅ | Pre | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | Own | ||
Maxemail | ✅ | ✅ | Pre | ✅ | ✅ | ✅ | Provider’s | |||||
Optimizely | ✅ | ✅ | Pre | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | |
Pure360 | ✅ | ✅ | User | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | |
SailThru | ✅ | User | ✅ | ✅ | ✅ | ✅ | ✅ | |||||
Salesforce | ✅ | User | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | Provider’s | |||
SparkPost | ✅ | User | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
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Media - The media that the digital provider broadcasts.
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Data Fields
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User-defined - A user-defined integration meaning you can select variables at run time and create a personalised output based on specific requirements.
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Pre-defined - A pre-defined integration meaning the output is defined by an administrator and will be structured to match the required field layout of the Digital Integrator's subscriber database. Typically, a list will contain standard and transactional data.
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Upload
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List Upload - Identifies whether you can upload a list to the provider for further processing.
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Upload and Auto Broadcast - Identifies whether you can upload a list and automatically broadcast to a pre-defined message.
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Download
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Scheduled Response - Identifies whether the provider can collect responses (opens, clicks, etc.) on a scheduled basis.
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Response By - Allows analysis on email responses by Communication Key (CK), Urn (U), Email Address (E) or SMS Number (S).
Note: Salesforce with Data Extensions requires extra processing to return the Communication Key which increases the run times of the Response Gatherer.
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Tracked Response - Identifies whether you can track and link individual responses to a particular broadcast.
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FTP Site Required - Identifies if a provider or your own FTP site is required either for upload or download purposes.
Channels
Apteco software supports integrations across the following:
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Email broadcasting
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SMS messaging
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WhatsApp
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Social media platforms
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CRM systems
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Mobile push notifications
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Customer review platforms
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Programming languages
Software
Apteco offers two powerful platforms for creating marketing campaigns.
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Apteco Orbit
Single-stage campaigning within a web-based application, enriched with analytics. You can define, schedule, and report on campaign journeys while integrating with email service providers and file/FTP output.
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Apteco PeopleStage
Robust multi-channel campaigning capabilities across all supported integrations. You can build, manage, and automate powerful campaign journeys across all your channels.
Note: For product-specific documentation, please refer to the Orbit or PeopleStage help.