Integrations

Introduction

This section serves as a centralised hub for all Apteco integration documentation. Here, you can find comprehensive resources for integrating Apteco software with a wide range of systems and platforms.

Apteco email

Apteco email is a key feature of Apteco Orbit's end-to-end campaigning capabilities. You no longer need an external ESP. Create engaging emails effortlessly using the drag-and-drop email builder. Add these emails to your campaign journeys and preview your messages before sending, all within Apteco Orbit.

For more details see Apteco email.

If you would still like to use an external ESP for your mailing needs, then see the list below.

Choosing an external provider for email and SMS campaigning

For email and SMS campaigning, Apteco provides a wide range of choice and flexibility so that you can choose a digital provider with the best solution for your business.

The following table shows the level of integration offered by each digital provider.

	Media		Data Fields	Upload		Download						FTP
Digital Provider	Email	SMS	User / Pre Defined	List Upload	Upload and Auto Broadcast	Scheduled Response	Response By				Tracked Response	FTP Site Required
							CK	U	E	S
Acoustic	✅		User	✅	✅	✅	✅	✅	✅		✅	Provider’s
Actito	✅	✅	Pre	✅	✅				✅	✅	✅
Adestra	✅		Pre	✅	✅	✅	✅	✅	✅		✅	Own, Provider’s
Campaigner	✅		User	✅	✅	✅		✅			✅	Provider’s
Cheetah Digital	✅		Pre	✅	✅				✅			Own
CleverReach	✅		User	✅	✅	✅	✅	✅	✅		✅	Provider’s
Display Block	✅		Pre	✅	✅	✅		✅			✅
Dotdigital	✅	✅	Pre	✅	✅	✅			✅	✅	✅
Dynmark		✅	Pre		✅					✅	✅
Elaine	✅		User	✅	✅		✅	✅	✅
Emarsys	✅		User	✅	✅	✅	✅	✅	✅			Provider’s
Generic FTP	✅	✅	Pre				✅	✅	✅	✅
Instiller	✅		Pre	✅	✅	✅			✅		✅
MailingWork	✅		User	✅	✅		✅	✅	✅
Mapp	✅		Pre	✅	✅	✅	✅	✅	✅		✅	Own
Maxemail	✅	✅	Pre	✅					✅	✅		Provider’s
Optimizely	✅	✅	Pre	✅	✅	✅	✅	✅	✅	✅	✅
Pure360	✅	✅	User	✅	✅	✅	✅	✅	✅	✅	✅
SailThru	✅		User	✅	✅	✅		✅			✅
Salesforce	✅		User	✅	✅	✅		✅	✅		✅	Provider’s
SparkPost	✅		User	✅	✅	✅	✅	✅	✅		✅

• Media - The media that the digital provider broadcasts.

• Data Fields

  • User-defined - A user-defined integration meaning you can select variables at run time and create a personalised output based on specific requirements.

  • Pre-defined - A pre-defined integration meaning the output is defined by an administrator and will be structured to match the required field layout of the Digital Integrator's subscriber database. Typically, a list will contain standard and transactional data.

• Upload

  • List Upload - Identifies whether you can upload a list to the provider for further processing.

  • Upload and Auto Broadcast - Identifies whether you can upload a list and automatically broadcast to a pre-defined message.

• Download

  • Scheduled Response - Identifies whether the provider can collect responses (opens, clicks, etc.) on a scheduled basis.

  • Response By - Allows analysis on email responses by Communication Key (CK), Urn (U), Email Address (E) or SMS Number (S).

    Note: Salesforce with Data Extensions requires extra processing to return the Communication Key which increases the run times of the Response Gatherer.

  • Tracked Response - Identifies whether you can track and link individual responses to a particular broadcast.

• FTP Site Required - Identifies if a provider or your own FTP site is required either for upload or download purposes.

Channels

Apteco software supports integrations across the following:

• Email broadcasting

• SMS messaging

• WhatsApp

• Social media platforms

• CRM systems

• Mobile push notifications

• Customer review platforms

• Programming languages

Software

Apteco offers two powerful platforms for creating marketing campaigns.

• Apteco Orbit

  Single-stage campaigning within a web-based application, enriched with analytics. You can define, schedule, and report on campaign journeys while integrating with email service providers and file/FTP output.

• Apteco PeopleStage

  Robust multi-channel campaigning capabilities across all supported integrations. You can build, manage, and automate powerful campaign journeys across all your channels.

Note: For product-specific documentation, please refer to the Orbit or PeopleStage help.