Apteco Help Hub
Apteco helps you turn customer data into insight, audiences, and action. Find everything you need to get the most from it.
Product docs¶
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Apteco Orbit¶
Web-based marketing platform for analysing data, building audiences, and running campaigns.
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Customer Data Platform¶
Unify your customer data into single records in the Apteco Cloud, with matching and deduplication.
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Apteco Email and SMS¶
Manage and automate your email and SMS campaigns.
Latest news¶
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Custom variables¶
Custom variables are user-defined variables you build from your own data, without needing to wait for it to become part of your system build. Build one by uploading data from a file, or by combining your existing audiences, variables, and behaviours into a single variable.
Once created, a custom variable behaves like any other variable in Orbit, whether as a dimension on a dashboard tile, a filter on an audience, or a content field in message personalisation.
1 October 2026
Featured articles¶
More resources¶
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Need support?¶
Can't find the answer you're looking for? The Apteco team can help.
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Apteco Academy¶
Structured courses and on-demand videos to master Apteco software.
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What's new¶
Catch up on the latest features, improvements, and fixes.
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Orbit API ¶
Example PowerShell scripts to automate Orbit admin tasks.