Behavioural modelling - starting the process

To get started, from the Modelling panel in the FastStats toolbox:

1. Select and open a new Modelling Environment.

   

2. Name and save your modelling environment.

To access the behavioural modelling functionality:

3. Click the Standard Modelling drop-down and select Use behavioural modelling.

   

Now decide if you want to perform fixed or event driven behavioural modelling.

• Fixed is ideal when you want to study all people as of a specific date - for example, for a Christmas campaign.

• Event driven is required when each record has a different start date for the behaviours you want to explore - for example, a specific donation or transaction.

 

Ready to learn more? Take a look at the following topics:

Behavioural modelling - setting up the environment

 

See also:

What is behavioural modelling?

Modelling Development Updates

Behavioural modelling - key terminology

Behavioural modelling - example scenarios

Behavioural modelling - the process