Behavioural modelling - scenario for creating analysis and base selections

Predict people who are likely to buy a specific type of insurance cover within 3 months of making a holiday booking.

In this scenario:

• Base group – comprises of people who have made a holiday booking

• Analysis group – comprises of people who have made a holiday booking and then purchased insurance cover.

We need to study:

• Base group - behaviours before people made their booking.

• Analysis group - behaviours before people purchased the insurance cover.

 

For related topics see Behavioural modelling - setting up the environment