Drive Zone Wizard: Geo Variable Type

Once a centre point has been specified, you must select how to create the zones. Either:

• use a single geographic variable, such as Postcode, Postal Sector, Postal District or Postal Area

  • These variables have codes that will be used to plot the points from the centre point. Note, however, that when matching to a geographic variable in this way, any intersection will then include the whole of an area, regardless of where a point actually lies.

Alternatively:

• if available within your system - you can more accurately create zones using longitude and latitude variables

  • These variables are ordinarily defined in your system design to have a geo-format property called latitude or longitude

 

Select Use Geographic variables to go to Geographic Match

Select Use Latitude and Longitude variables to go to Select Latitude/Longitude

Click to return to Centre Point