Response Analysis Wizard: Offer
Drag on the selections that represent each of your offers. Alternatively drag on a variable that holds your offers as a set of categories.
In the following example we use selections determined through the Segmentation tool, although you can use any selection method to identify the groups of people who receive the different offers.
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Your offer groups will also appear in a drop down list for you to choose which is to be designated as the Control offer.
If your offer groups contain some of the same People, you may want to check the Allow offers to be overlapping box. They will then be included in the calculations for each offer.
Click Next to go to Responders .