Segmentation: Overview

The Segmentation tool will allow you to explore the characteristics of a segmentation as it exists now, or explore how a segmentation has changed over time.

The Segmentation tool can be found in the Analysis section of the Toolbox ribbon bar.

Click on the Segmentation icon to open the window below:

For information on how to work with the Segmentation tool, select:

• How do I explore a current segmentation

• How do I explore a segmentation change over time using fixed time points?

  • Sub-day Fixed Time Segmentation

  • How do I explore a segmentation change over time using fixed time points and relative date rules?

• How do I explore a segmentation change over time using elapsed time points

  • Sub-day Elapsed Time Segmentation

  • 'Prior' Elapsed Time Segmentation

• How do I explore a segmentation change over time using relative time points?

• How do I create a virtual variable from a segmentation time report

• How do I apply percentile statistics to a segmentation

• How do I apply calculated measures to a segmentation

• Segmentation reports - drag-off selections

• How do I carry out journeys analysis

• How do I carry out retention analysis

• Segmentation - using aggregated expressions