Segmentation: Overview

The Segmentation tool allows you to examine the characteristics of a segmentation as it exists now, or explore how people move between segments over time and answer key marketing questions such as:

• How good are we at retaining customers?

• How good are we at upgrading customers to a better segment?

• How many customers have we lost?

The Segmentation tool can be found in the Analysis section of the Toolbox ribbon bar:

Click on the Segmentation icon to open the window below:

 

For information on how to work with the Segmentation tool, see:

• How do I explore a current Segmentation

• How do I explore a Segmentation Change Over Time using Fixed Time Points

  • Sub-day Fixed Time Segmentation

  • How do I explore a Segmentation change over time using Fixed Time points and Relative Date Rules?

• How do I explore a Segmentation Change Over Time using Elapsed Time Points

  • Sub-day Elapsed Time Segmentation

  • 'Prior' Elapsed Time Segmentation

• How do I create a virtual variable from a Segmentation Time Report

• How do I apply Percentile Statistics to a Segmentation

• How do I apply Calculated Measures to a Segmentation

• Segmentation Reports - Drag Off Selections

• How do I carry out Journeys Analysis

• How do I carry out Retention Analysis

• Segmentation - Using Aggregated Expressions