Segmentation: Overview
The Segmentation tool allows you to examine the characteristics of a segmentation as it exists now, or explore how people move between segments over time and answer key marketing questions such as:
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How good are we at retaining customers?
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How good are we at upgrading customers to a better segment?
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How many customers have we lost?
The Segmentation tool can be found in the Analysis section of the Toolbox ribbon bar:
Click on the Segmentation icon to open the window below:
For information on how to work with the Segmentation tool, see:
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How do I explore a Segmentation Change Over Time using Fixed Time Points
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How do I explore a Segmentation Change Over Time using Elapsed Time Points
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How do I create a virtual variable from a Segmentation Time Report