Segmentation: Overview

The Segmentation tool will allow you to explore the characteristics of a segmentation as it exists now, or explore how a segmentation has changed over time.

The Segmentation tool can be found in the Analysis section of the Toolbox ribbon bar.

Click on the Segmentation icon to see the opened window below:

For information on how to work with the Segmentation tool, select:

• How do I explore a current Segmentation

• How do I explore a Segmentation Change Over Time using Fixed Time Points

  • Sub-day Fixed Time Segmentation

  • How do I explore a Segmentation change over time using Fixed Time points and Relative Date Rules?

• How do I explore a Segmentation Change Over Time using Elapsed Time Points

  • Sub-day Elapsed Time Segmentation

  • 'Prior' Elapsed Time Segmentation

• How do I create a virtual variable from a Segmentation Time Report

• How do I apply Percentile Statistics to a Segmentation

• How do I apply Calculated Measures to a Segmentation

• Segmentation Reports - Drag Off Selections

• How do I carry out Journeys Analysis

• How do I carry out Retention Analysis

• Segmentation - Using Aggregated Expressions