Audience as a cube dimension

You can use an audience as a dimension in audience workbook cubes. This allows you to further analyse an existing audience workbook cube by switching out a dimension to use an audience as a dimension ‘on-the-fly’.

Using an audience as a cube dimension

To use an audience as a cube dimension:

  1. Create or open an existing audience cube.

  2. Click Properties to open the side panel.

  3. Under Columns, open the action menu and click Delete to remove your existing dimension.

  4. Click + Add Dimension.

  5. Click the Audiences tab and choose your relevant audience.

  6. Click Apply.

You’ve now applied an audience as a dimension in an audience workbook cube.

You could modify an existing audience with dimensions like region and gender by replacing the gender dimension with an audience representing people who have responded to a campaign.



This new audience dimension provides a breakdown of people who have or haven't responded to your campaign, enabling deeper analysis of your original audience and offering additional insight into your respondents.